In today’s day and age, it is simply not ok as a brand to overlook the impact your product or packaging has on the environment.

Why is Clover’s rebrand so damaging? Not only has the packaging remained a single-use plastic but this blue bottle is worth 30-40% less to recyclers because of the colour. NOT better.

Clover has not only missed the chance to #buildbackbetter in this exercise but they have produced packaging that is harder to dispose of and will pollute our oceans, rivers and land for longer.

#boycottthebluebottle #whytheblubottle #greenfail

See coverage of the campaign on News24.

 

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