In today’s day and age, it is simply not ok as a brand to overlook the impact your product or packaging has on the environment.
Why is Clover’s rebrand so damaging? Not only has the packaging remained a single-use plastic but this blue bottle is worth 30-40% less to recyclers because of the colour. NOT better.
Clover has not only missed the chance to #buildbackbetter in this exercise but they have produced packaging that is harder to dispose of and will pollute our oceans, rivers and land for longer.
See coverage of the campaign on News24.