Our goal is to accelerate impactful solutions to the plastics crisis by working collaboratively upstream.
Through key partnerships, we help accelerate solution-based projects or organisations by connecting them with resources they need, from funding to implementation. We work our way upstream from beaches to townships, with a special focus on solutions that create value from plastic waste thus intercepting plastic before it enters our waterways and environment. With EPR (Extended Producer Responsibility) becoming a reality in SA we are on the hunt to make this shift smooth and beneficial for not only the environment but brands and retailers too.
How It Works
Making it happen
Meet the team leading the charge behind The Pristine Earth Collective.
Brett is a co-founder and shareholder of Evolution Africa Capital and since 2008, has provided project finance and advisory services to over 50 large scale clean energy projects within developing countries worldwide, covering wind, hydro, solar PV, biomass, biogas, waste to energy and energy efficiency technologies. Brett has a passion for surfing, trail running and implementing new, disruptive technologies to foster sustainable development and environmental stewardship in Africa.
A keen student of the human mind, body and spirit. George is a qualified life coach and graduate, facilitator of the Mankind Project SA. He has founded a healthy vending and snacks company in 2015. His cross industry experience working and connecting with people on all levels has led him to where he is today. He spends most of his free time surfing in the Cape Atlantic or on the trails of Table Mountain.
Mike is the Founder and Head of Product at Adaptive, a new Product and Service Design Collective that helps progressive organisations adapt to market needs. Previously Executive Creative Director at Mirum, he spearheaded the service design team, partnered with corporates, seeding organisational change and creating deeper value for their customers.
In earlier years Michael founded an Agency called Skyrocket and has had the privilege of working with companies such as FIFA, Viacom, VML, Invoke, Supersport, Sanlam & DStv. He is also a dad, surfer and snowboarder, who loves exploring our incredibly rich and beautiful planet.
The rest of the time Will can be found on the beach with his doggo, in his veggie garden or in the surf.