About us
Our goal is to reduce
plastic entering our
natural spaces,
oceans and waterways
Through direct action, working on the ground with communities, we effect and enable serious and measurable impacts to clean and maintain our beautiful natural spaces. Established in 2018, we have cleaned up thousands of bags of plastic from our waterways, greenbelts and communities.
How we work
Community Engagement
By working closely with communities worst affected by illegal dumping and poor service delivery, we aim to not only eradicate these issues but also stimulate environmental stewardship.
Working particularly with youth, we encourage a sense of ownership, action and pride that leads to community-led clean-ups and responsibility for the local environment.
Working particularly with youth, we encourage a sense of ownership, action and pride that leads to community-led clean-ups and responsibility for the local environment.
Community Projects
The Collective runs a variety of projects, including:
- Pristine Pathways which works from the richest to the poorest demographics to effect real impact on the ground,
- our youth programmes in townships and
- work with the Western Cape provincial government to manage and oversee clean-up teams on the Cape Flats.
- Pristine Pathways which works from the richest to the poorest demographics to effect real impact on the ground,
- our youth programmes in townships and
- work with the Western Cape provincial government to manage and oversee clean-up teams on the Cape Flats.
Funding
Pristine Earth Collective gains funding from the founding team, local businesses, commmuity-based NPOs, local government and awesome citizens interested in making a difference
DonateMaking it happen
Meet the team leading the charge behind The Pristine Earth Collective
Brett
Founder & CEO
Brett has 24 years of experience in business and entrpreneurship.
Brett has started and scaled various businesses seeking to make a positive impact upon the earth.
He has a passion for surfing, trail running and development of human conscioussness and potential.
Brett has started and scaled various businesses seeking to make a positive impact upon the earth.
He has a passion for surfing, trail running and development of human conscioussness and potential.
George
Operations Director
George is a connector and change maker. He spent 3 years after school in the UK where he discovered his passion for project and event management, upon returning to SA in 2004 he worked his way up to Director of a national events company for 10 years managing various large scale events and teams across the country including the British Lions Tour, L'Ormarin's Kings Plate and Cape Town Sevens.
A keen student of the human mind, body and spirit. George is a qualified life coach and graduate, facilitator of the Mankind Project SA. He has founded a healthy vending and snacks company in 2015. His cross industry experience working and connecting with people on all levels has led him to where he is today. He spends most of his free time surfing in the Cape Atlantic or on the trails of Table Mountain.
Will
Digital Partner
Will founded Reach Digital in 2012 and is currently Managing Director. Reach is a digital marketing business that focusses on creative brand marketing and digital media. Will is also a partner in Bring Me Biz, a specialist lead generation agency aimed the financial services sector. Some current clients across these businesses include The Foschini Group, FNB, 1Life and KWV wines. In 2018 Will co-founded Going Out, a discounted dining application that has recently launched on iOS and Android.
The rest of the time Will can be found on the beach with his doggo, in his veggie garden or in the surf.
